A blog is not an option anymore for an online business, it’s a necessity.
If you don’t have a blog for your business, then you should immediately create one.
As a platform that was used as an online journal it quickly became a content sharing monster, thanks to the free WordPress platform and Google that’s always scouring the web for the latest content.
And there are many bloggers that are well compensated for publishing relevant, interesting or viral content.
See, Google LOVES content.
And when they see great content on your site, they will happily bring in visitors which you can monetize.
Sounds like an easy job, huh?
To make your blog successful, you need more skills other than writing, surfing the internet and creating links to other websites and blogs.
It takes hard word to keep Google and your visitors happy to find your site.
Although not all inclusive, below I have listed 4 effective SEO tips that can help your blogs getting some Google loves.
That said, here are some tips to make your next blog an effective SEO tool.
1. Choose a Topic for Your Site and Stick to It
Trying to be everything to everyone is a recipe for disaster for any bloggers. You MUST decide what the main topic of your blog is and stick to it.
Don’t mix your review of “Spiderman-3″ games with “How to Breed a Chihuahua” article unless you are writing for the sheer purpose of a personal journal.
When your reader comes to any page, they must immediately know what your blog is all about.
Your individual articles must support your blog’s main topic. For example, if your site is about “Parenting Tips” then you would have an article on “10 Tips to Handle Child Tantrum.”
Being coherent helps Google as well. By having a topic, Google will have an easy time sorting through your keywords (main and LSI) which will give you better ranking for your topics. And better rankings mean it can deliver the right kind of traffic to your site. Who would want to be shown a site about “Celebrity Gossips” when they are searching for “Hair Loss”?
In order for you to keep sticking to your topic, you should find a topic that:
- You are passionate about
- You can be an expert in
- Are helpful to many people
2. Pick a Related Domain Name
When you’re picking a domain name, find one that can easily reflect what your overall theme. For example, if you are creating a site about car insurance, don’t pick a domain name such as “getyourexback.com” instead, try something like “thecarinsurancehelper.com” or even “carinsurancereview.com.”
Google and other search engines have gotten so smart today that they can immediately categorise where your site belongs depending on your site name, post title and the keywords that you use.
3. Don’t Be Afraid to Link Out From Your Site
There are many common misconceptions about linking out to other sites. A lot of so called ‘SEO Experts’ do no recommend linking out to another website. This is such a WRONG advice.
See, you and your site don’t live alone on the internet (unless you’re really, really lonely). It’s natural for Google to see you link out to other sites as long as it’s not a gambling or porn site.
By linking out to other sites, or even better, authority sites, Google and your readers can see that you are associated with other experts in your niche and it will increase your credibility.
As a side note, you don’t have to make the link appear so obvious in your post that your blog is simply feeding traffic to other sites. Instead, mention it briefly on your post or put it in a related article box or even a resource box.
4. Update Your Blog Frequently
Google loves to scour blog sites to get relevant news and information. They want to provide their users with the latest news and content.
You should see this as an opportunity for your site. By regularly posting content to your site, you’ll force Google to come back and crawl your site.
After the recent Penguin update, Google seems to drop more and more unmaintained blogs from their search results. This is a big opportunity for anyone who are willing to maintain their blog with fresh content because they’ll have less competitors!
As a rule of thumb, update your blog at LEAST twice a week.
The above four tips are great if you are just starting out with your blog and need some SEO boost. However, don’t expect first page rankings on your first try.
After all, nobody knows what the exact Google algorithm (including me) is and all we can do is test and experiment.
As you gain more blogging and SEO experience, your chance of getting a higher ranking will increase as well. Keep finding good keywords, add helpful content and maintain your site.
Slow and steady wins the SEO race.