Links, as we know it are very important for SEO. And we don’t want just any links to our site. We want high quality, relevant, one way link. This is the best kind of link to get for SEO and it’s as good as gold.
Links are viewed as vote to your site. If you get links from other relevant, quality websites, Google (and other search engines) will see this as a vote from that site to yours. And you’ll get more respect from them, resulting in higher rankings.
There are 2 kinds of link that you have to be aware of – inbound links and outbound links. Here are the explanations to both of them:
Inbound links. This is links that come from other website to your site. Generally, if you write good content, people will want to share it with others on their site and link to your site.
Outbound links. This is the links that goes from your site to other website. Why would you do this? First, you want to share what’s good out there on the internet with your visitors. And second, you want to keep your link profile natural to Google. You don’t want to only have inbound links on your site otherwise Google will suspect you for manipulating the search engine algorithm and lower your ranking.
The best practice is to keep the ratio of outbound and inbound links close to each other. There are some ways that you can use to get both outbound and inbound links but in this article, I will be discussing only on how to get the inbound links because they are harder to get.
So, here are the 5 great ways that you can use to get more inbound links.
1. Write great content that people will naturally link to
Your site is your most important asset. And you only want to put the best content on your most important asset. Employ clean design and clear navigational menu. Add good quality, helpful content and make your visitors proud to share your content.
This is the best and the most natural way to get inbound links.
2. Multiple layer reciprocal links
Reciprocal links, which is the practice of exchanging links between 2 website owners is condemned by Google and other search engines. They view it as a very manipulative thing to do and so they strive to ban that practice. There are many sites that were banished because they were practicing this scheme.
This is not to say that this technique is not effective anymore. It still is but you must use it correctly and with care.
Exchanging link by nature is not a bad thing to do. But you need to do it with multiple properties, not just your site. For example, suppose you have an article written at Squidoo and multiple Web 2.0 sites. And you also have an article written on your site. If you want to trade links, my suggestion is to use your secondary sites (such as your Squidoo) which links to your primary site, not your primary site.
Let your primary site links come from people who are willingly share your content on their own. The example above are a simple tweak on the existing link exchange scheme. There are many more examples but they are beyond the scope of this discussion. Just remember not to use it with your primary site and you’ll be good to go.
3. Ask people to review your product and give links back to your site
Another way to get links back to your site is by asking people to review your product and services and giving links back to your site. This is very effective to establish your reputation and credibility in front of your customers eye.
You can either pay for them to review the content of your site or offer them an affiliate program to join in. If you offer them affiliate program to join in, then they’ll get a percentage of the sale each time they sell your product.
Either way, you and the reviewer wins.
4. Buy for inbound links
There are many sites out there, particularly sites with high PR that will link to your site for money. They are sites with high rank and authority in front of Google’s eye and the site owner can get extra income by doing this.
On the old days of SEO, you can get high ranking by buying this kind of high PR links and link them to your main site. But not so anymore with today’s SEO. You can still buy it, but use it for your secondary sites, not to your main site in order to avoid search engine penalties.
5. Distributing great content to other sites
There are many ways you can do to distribute your content to other sites and put link back to your site. You can do it by writing articles, making video, podcast, slideshow and many more.
The key here is to always provide valuable content that people will like and will naturally share. If you practice the art of producing good quality content, you don’t have to worry about getting enough inbound links.
Make adding quality content your habit. Do it at least twice a week – not just once a month. Search engines love to see sites with frequently updated content and you want to be on their “good boy” list.
The internet world is like a town where everyone knows each other. The new arrivals there gets through once the whole town votes to see if you can get to stay.
Remember that SEO is a turtle’s race. Be consistent, honest and stick to your core competency. Just enjoy the process and the nuance of building your site and business. Although it’s slow and sometimes painful, the reward at the end of the journey is well worth it.