SEO 101: Off Page SEO

Now we know that the goal of SEO is to rank your site in the organic result of Google.

We also know that we achieve this by doing On Page and Off Page SEO.

We’ve discussed the On Page SEO factors, let’s dive in to talking about the Off Page Factors.

Off Page SEO Defined

Off Page SEO are simply the act of “marketing” your site to other sites on the internet with the hope of getting a link back as a vote to your site.

Your goal here is simply to get links from as many sources as possible. Links are seen as a popularity contest here. The more diverse links you have, coming from all sorts of sites be it new, aged, blog, news, article directories, etc. the more popular your site is in front of Google’s eyes.

Not all links are created equals though. Based on my experience and trial, Google will assess these things when looking at links coming to your site:

  1. Link quality
  2. Traffic quantity
  3. User engagement

Let’s talk about link quality first. It’s important to get quality links from quality, relevant websites. Don’t just build links for the sake of building links.

Stop buying thousands of spammy links with the hope that it will increase your backlink counts. It won’t work.

Instead, focus on finding quality, relevant websites that you can add value and drop link back to your site.

Next we have traffic quantity. This is related to the link quality. If you have quality links, you will have traffic coming to your site automatically. Google will notice when you have thousands of links coming to your site, but no traffic are coming to your site.

That looks really suspicious to them and it will scream spammers!

The last one is user engagement. When someone lands on your site, how long are they staying there? Do you provide good enough content to make someone wants to stay and read your content (and possibly even share it) or do they leave immediately?

Factors such as average time spent on site and bounce rate are being looked closely by Google as well to ensure their users are getting relevant, quality content.

If you looked at the 3 factors above, we can arrive at a conclusion: do not spam with links. Add value. Only put your links when you feel you’ve given out value to that site.

Doing that will ensure you will not fall in Google’s list of bad boys.

So, how do we go about getting links?

While there are many places you can get links from, there are simply 2 major ways of getting links and we’ll discuss them below.

Reciprocal Links

Reciprocal links simply means you are exchanging links with other websites to enhance both of your site’s link popularity. You don’t want to start searching online for sites and just ask for links though. Doing that can make you be accused of spammer. Instead, follow these guidelines when doing reciprocal linking:

1. Download Alexa and Google toolbar. The Google Toolbar will show you the PR (PageRank) of the site. The PR is simply Google’s way to measure the authority of that site. And the Alexa toolbar will show you the traffic that the site can generate.

2. Do a Google search using your keywords and see what sites comes up in the first 100 results.

3. Go to that site, get to know the culture a bit and provide insightful, meaningful comment to the readers. This will get the site owner’s attention. You want to build your authority and presence in that site for a while before asking for something in return. Add value first!

4. Email the owner and tell him/her how you love their site, what you learned from it and tell them you’re going to write on your site about it. Ask them if they’re willing to link to your new post. This will work most of the time since they want to tell their readers that they’re featured elsewhere on the internet!

One Way Links

One way link is the exact opposite of reciprocal links. One way links simply means you get other sites to link back to your site, without you having the obligation to link back to them. Again, the key is to not spam here and remember that Google is looking at the number of traffic and user engagement metrics, not just the number of backlinks when they’re evaluating your site.

Follow these guidelines when creating one way links:

1. Create great content on your site. Remember, Google is looking at the user engagement factors on your site to evaluate your rankings.

2. Give away free tools or report. You can give away free eBooks, software, tools or gift. Doing this will get people to naturally link to you.

3. Do contests. Provide people with their own unique tracking links and the one who drive the most traffic will win the contest. Be really clear with the rules and regulations on the competition to all participants.

4. Pay for a niche directory listing. Create some relevant articles so that other webmasters can use it on their site (while giving back a link to your site as a credit).

When it comes to linkbuilding, there are 2 key factors to success: commitment and consistency. You don’t have to blast out 1000 of links one day and do nothing the next day.

It’s better to do 10 daily then do 1000 and do nothing the next day.

Set a time allocation and make it a habit. Doing Off Page SEO is like building a huge snowball.

It will take effort and time to make it big, but when it’s big, it will roll down on its own.

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