Starting an online business is a relatively easy process with low barrier to entry. Websites are not bound by languages or geography. Using websites, you can reach out to all market in the world, 24 hours a day, 7 days a week.
However, online business has its own challenges. It’s difficult to identify your target market since you have so many audience to choose from. And consequently, it’s difficult to define the course of action to take the best advantage of the market. Each and every page of your site must be optimized to serve just that purpose and it can be hard.
There are many online businesses that hope to find loyal niche market. They hope that they will produce favorable response to transform their interest to tangible profits. There are many ways to help accomplish this goal and here we’ll be discussing specifically on how SEO can help your business to accomplish that goal.
What SEO Can do For Your Website
This is where SEO comes in. If you’re a beginner to the online world, SEO is simply another form of advertising. It’s a process of optimizing pages and codes on your site to it’s search engine friendly. You do this so that the search engine and users can find and benefit from your site’s content.
You want your website to be ranked as high as possible on the search engine result page. This is because search engines are the most popular tool on the internet that people use to find information today. Below are the specific on how your site can benefit from SEO and high search engine rankings:
1. Get found by potential customers.
As I mentioned before, people don’t browse for information anymore, they SEARCH for it. They just type in query on the search engine and then magically the result will appear.
You want your site to be found this way by your potential customer. Because you’re not shoving advertising to them, you’ll more likely get a higher response rate because they think THEY find you.
2. Get traffic from high ranking.
High ranking on the search engine means high traffic. Search engines such as Google has gotten better and better everyday and now what you’re looking for can usually be found on the first page of Google.
And people believe the search engine results. The higher you rank on search engine results the more traffic you will gain from it because people have that unconscious thought that the best result in the search engine is always on the top spot.
3. Getting fans and local followers.
By getting ranked high from search engines, you will get many fans and local followers. This has to do with the trust factors on the last point. The higher your rank on the search engine, the more trust and traffic you will get from the search engine.
You can then convert the traffic to raving fans by consistently providing good quality content on your site.
4. Stand apart from the crowd.
Nowadays, people have lots of options to choose from. There billions of websites out there and so it might be hard to separate yourself from the crowd.
When you get ranked high on the search engine, it will definitely separate you from the billions of websites out there and that’s a good thing in front of your prospects. Your business will be seen as the “selected” ones.
Your business is not just another home on the internet.
Good SEO Guidelines
Now that we’ve looked at what SEO can do for your business, it’s time to learn HOW you can practice good SEO for your business. Keep in mind that SEO is a complex subject so it will be impossible to cover every aspect here. I will just cover the essential good practices here.
As your skill grows, you will find more and more things to incorporate in your SEO practice, but for now, stick with these guidelines:
1. Always do things with integrity.
Trust is a key factor when it comes to running successful online businesses. You are not dealing face to face with people online and it can be hard to establish trust. You have to make sure that you are running EVERYTHING with integrity.
Write good content that solve people’s problem. Create good quality products and services. Stand by your warranty and believe in your product.
Make people respect you.
It will separate you from the crowd – people will spend money with business they’re comfortable with.
If you can get those things in place, you’re on your way to build successful SEO campaign and an online business.
2. Write good, quality content that solves people’s problem.
Search engine is a very mechanical creature. Its main task is to sift through and order information on the internet to serve its users query.
Your job with employing SEO is to make your site search engine friendly. But remember that your end user is people and you should write FOR them. Not for the search engine.
Don’t let SEO ruin an otherwise excellent content. If you over-optimized your writings and it sounds strange to you, immediately change it.
Provide your users with quality content that solves their problem and you’ll earn their trust and respect.
I’ve given you a brief look at what SEO can do for your business and 2 good general practice for it. Hope you benefit from it and can make a good use out of this article.